Social Media Management
As an experienced social media manager I have overseen all content creation and scheduling for various major organizations.
Most recently, I manage the social media following (112k+ followers) of Visit Cincy, Cincinnati’s Convention and Visitors Bureau.
Visit Cincy’s collective following has grown by more than by 27k+ followers since I joined the organization in May of 2022.
I oversee a third party of content creators for Visit Cincy’s newest channel - TikTok.
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During my time at CVG Airport (from 2015 to 2022) I grew their cumulative social media audience by over 50,000 followers.
Sample of CVG Airport social media content calendar - February 2021
Sample of analytics; report done for the “Black History Month” campaign in February of 2021
I have also dabbled in meme-making. I can’t explain what makes one hit, but when they do - you walk a little taller.
In all of my roles I have tracked social media performance metrics on a monthly basis and compile them in an easy-to-read/digest dashboard that is shared with our Leadership Team.
CVG Airport was not successfully or thoughtfully utilizing social media in its marketing plan before I started that role, so much of my first few years consisted of educating more traditional marketers on how this tool can and MUST be used to compete in today’s digital world.
These dashboards helped in showing the bigger picture.
I designed this dashboard from scratch in Adobe Illustrator.