You build brand loyalty on the ground - in your community - face to face with your audience.

 

CVG Airport partners with many local organizations and events. Those partnerships come with different opportunities to get out into the community and meet face to face with the average traveler.

I put together (from backdrop design to “swag” purchases) many different activations within the Cincinnati community.

From music festivals (Bunbury/Bellwether) to sports franchises (the Cincinnati Reds), one thing has been certain - the face to face feedback you get from your audience is invaluable to reputation and brand management.

To quantify these activations we would usually hold some kind of giveaway for folks to sign up for, giving us a rough estimate of head count and impressions. Prizes have included free parking at the airport, $500 in airfare or even a pair of air pods.

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Every year we sponsor a stage at Bunbury Music Festival, which is attended by 43,000 people. Over the course of 3-days every one of those attendees is bound to view one of the main stages - which features our logo front and center.
At Bunbury we also get a booth activation, where we hand out swag and stage a giveaway. The names we gather are added to our email distribution list.
At Bellwether Festival I came up with the idea of building a giant PLINKO game. Participants came up to our booth, dropped a chip, and won whatever swag item it landed in. We also had sign ups for a grand prize.
Our full booth set-up.
Every year we participate in the Cincinnati Reds Fest. Our booth typically involves a prize wheel (pictured) that folks can spin for a prize. Again, we also hold a giveaway contest to quantify sign ups.
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